Sega to Build Indoor Theme Parks
SEGA CORPORATION, a global leader in technology-based interactive entertainment, and Emaar Malls Group, the shopping mall subsidiary of Dubai-based Emaar Properties, have entered into a partnership to develop and operate indoor theme parks in malls in the Middle East and North Africa.
The partnership’s first project will be a two-level, 76,000-square-foot indoor gaming and entertainment center in the Dubai Mall, located in downtown Dubai. The companies said the complex will feature “high-adrenaline, action-packed attractions that will appeal to children and adults alike” and be based on Sega’s entertainment development in Japan called “Tokyo Joypolis.”
It will introduce a full lineup of Sega’s headline ride attractions, including motion ride simulators, an indoor roller coaster, and one of the largest assortments of games found anywhere in the world. Themed zones will provide various kinds of adventures, with one focusing on sports experiences, another on speed thrills, and another on redemption games for younger visitors.
“Entertainment is about living dreams,” said Hajime Satomi, president and CEO of SEGA Corporation, in a An artist’s rendering of a possible Sega indoor entertainment complex statement about the partnership. “It is about experiencing joy and culture. In joining with a company of Emaar’s stature and power, we hope to convey the pleasure and excitement inspired by great entertainment to people all over the world.” Visit www.sega.com.